It occurred to me today, as I sat listening to CNET’s CarTech podcast at work, that right now is a really exciting time to be a car enthusiast. I’m enough of an enthusiast that I find something to be excited about in the car industry every year, but there’s just something about right now. To be honest, I’m beginning to regret letting my subscriptions to the major car magazines lapse. Here, let me tell you what I’m talking about.
The Retro-car Craze
Some would argue that the retro movement started with the Plymouth Prowler or maybe the PT Cruiser. One might even try to argue that the short-revived T-bird deserves credit, but it’s clear to me that the real credit for the retro-craze goes to Ford with the new Mustang. The original Mustang was so revolutionary that an entire class of cars were formed around it, the pony cars, which later led to the muscle cars of the 60s and 70s. I don’t want to start a religious argument by interjecting my personal feelings about the Mustangs of the late 70s and 80s, but what Ford did in 1964 they did again with the latest iteration of the pony car. The new Mustang is the best of both worlds, it’s reminiscent enough of the original to excite those who are old enough to remember when a Mustang was a Mustang and it’s modern enough to appeal to those of us who were born after the Mustang II. Just as before, this new Mustang invented an entire class of cars, the retros. Since Ford unveiled this car in 2004, Chrysler has followed suit with reincarnations of the classic Charger and Challengers and Chevy is expected to release the new Camaro any day now. These modern-day incarnations of yester-year’s gas guzzlers are coming out during some very trying times, thanks to increased gas prices, decreased credit availability, and increased unemployment, but they sure give us car lovers something to get excited about.
Reforming the Big 3
Let’s face it, GM, Ford, and Chrysler are in trouble, big trouble. Whether you blame their troubles on labor practices, management failures, poor foresight, or any number of other reasons, these venerable American institutions are about to look very different. I don’t view these changes as a bad thing, however. The big three have stood by their laurels long enough and it’s time for them to put up or shut up. Let me make myself clear. I don’t think and certainly don’t hope that any of these companies will be gone any time soon. Instead, I expect a very high level of innovation in the coming years. The old model doesn’t work, this much is clear. Now that they have seen possibility of the entire US auto industry disappearing overnight, I believe that these companies will finally change and change for the better. I expect to see exciting new designs, drivetrains , and possibly new classes of vehicles to come out of the Big 3 in the next decade. Why would I expect this when there’s no money to be spent in R&D? Simple, because they have to! Nothing revolutionary has come out of Detroit since the minivan, but I think that’s about to change.
Electricity, it’s finally going to be huge!
Ok, to GM’s credit, they’ve tried the electric thing before. Remember the EV1? Think very hard. This poor little car was only available from 1996-1999 and only in an extremely limited market (seriously, only about 1000 were ever made). Well, now there’s a sleugh of new electric automobiles on the way. Clearly Tesla is leading the electric car charge with the Roadster and now the Model S, but there’s dozens of virtually un-heard-of car brands vying for this market (and the associated government funding). Did you know that even Detroit Electric, that’s right, ole’ Tom Edison’s car company, is making a comeback? It’s going to take a few years for electrics to become mainstream, but low-cost Asian car builders and exciting companies like Tesla will eventually bring this technology to the forefront.
What else is new?
Ok, do you still not have enough to get excited about? Don’t forget the new hybrid drivetrains, like the Chevy Volt. There’s also the new materials, such at the Kelp-car. How about solar cars? Shape changing cars? Stackable cars! About a year ago we saw a car that could drive underwater and this year we saw a plane that could drive on the streets! Don’t forget the resurgence of turbos and diesels to bridge the gap between today’s cars and tomorrow’s. If you can’t find something to be excited about these days, you, sir or madam, are not a car enthusiast. Mark my words, the auto industry and the great American roads will look drastically different a decade from now.